BRAND HERITAGE

From Fuji Xerox to FujiFilm Apeos

The trusted technology platform that powered Xerox and Fuji Xerox machines for decades continues today as FujiFilm Apeos — now fully supported by your local authorized dealer.

A Legacy of Innovation: The Fuji Xerox Joint Venture

For nearly 60 years, Fuji Xerox stood as one of the most respected names in office imaging worldwide.

In 1962, Fuji Photo Film (now FUJIFILM Holdings) and Xerox Corporation formed a 50/50 joint venture to bring advanced copying and printing technology to Asia and beyond. Over the following decades, Fuji Xerox developed and manufactured many of the high-performance MFPs and printers that businesses relied on — including models sold under both the Fuji Xerox and Xerox brands in various markets.

The engineering excellence, reliability, and service culture that defined Fuji Xerox machines became the foundation for what millions of organizations still use today.

The 2019 Transition & Full Integration

In 2019, FUJIFILM Holdings acquired Xerox’s remaining stake in the joint venture, gaining 100% ownership. This marked the beginning of a new chapter.

In 2021, the company was officially renamed FUJIFILM Business Innovation Corp. The office printing and MFP business — including the technology platform that had long been known as Fuji Xerox in many regions — transitioned fully under the FujiFilm umbrella.

The result is the Apeos series: the direct evolution of the platforms previously sold as DocuCentre, ApeosPort, WorkCentre, and other Fuji Xerox / Xerox models. These are not new machines from a new company — they are the latest generation of a proven lineage, now enhanced with FujiFilm’s imaging science, security, and sustainability advancements.

What This Means for Businesses & Dealers

  • Continuity of Technology — The core platform, finishing options, security architecture, and user experience that organizations trusted for years live on in the current Apeos lineup.
  • Global Scale + Local Expertise — While the brand is now fully FujiFilm, the machines continue to be supported through authorized local servicing dealers who provide genuine parts, factory-trained technicians, and rapid on-site response.
  • Clear Path Forward — Whether you have legacy Fuji Xerox or Xerox equipment or are evaluating new MFPs, the Apeos series offers a natural, low-risk upgrade path with the same (or better) reliability and capabilities.

As your local authorized FujiFilm servicing dealer, we have the expertise, parts inventory, and training to support both the current Apeos generation and the installed base of previous Fuji Xerox / Xerox systems.

Common Questions

Answers to questions about the Fuji Xerox transition and FujiFilm Apeos.

Is this still Xerox equipment?

No — Fuji Xerox became 100% FujiFilm in 2019-2021. Apeos is the current generation of that same trusted platform, now with FujiFilm advancements.

How fast is service response?

As your local authorized dealer, we offer rapid on-site response with loaner equipment available for critical downtime situations.

Can I lease or finance?

Yes — we offer flexible leasing, trade-in programs, and total cost of ownership analysis tailored to your volume and needs.

Key Milestones

1962
Fuji Xerox joint venture established between Fuji Photo Film and Xerox.
Decades of Leadership
Fuji Xerox becomes a global leader in high-volume office MFPs and production printing.
2019
FUJIFILM Holdings acquires Xerox’s 50% stake, gaining full ownership.
2021
Company renamed FUJIFILM Business Innovation. Apeos brand launched as the new standard for office MFPs.

Ready to experience the next evolution?

Explore the current FujiFilm Apeos lineup or speak with J2 Business Systems — your local authorized servicing dealer.

(360)696-1861 • sales@j2b.com